Supporters and shareholders of Aston Villa have joined together to fight what they see as the "endless cycle of under-achievement" their club has suffered for the past 20 years.

Share Holders Association Press Release - 31st July 2004.Downsizing, the new football phenomenom?


Although the Aston Villa Shareholders Association welcomes some of the positive aspects of the annual report we remain convinced that the current board are moribund and lack the vision necessary to improve the results greatly on or off the pitch. Mr Ellis has once again changed the personnel on the Board but he still remains the king pin at the club. Whilst other clubs are moving forward with their strategies, ours, (such as marketing to the Indian sub continent and America) are, in his words 'in the planning phase'.

The 'strategic changes and commercial strategy' the Chairman has spoken of should have been in place a long time ago, as highlighted by the Hodgson Report. He has had 22 years to bring success to the club and seems no nearer now than at any other time.

We note that for a third year in a row the club have announced a loss and that the shareholders will receive no dividends. We very much hope that this means the directors will forgo their annual bonuses as they have once again failed to balance the business and playing side of the club.

The very fact that Mr O'Leary, beyond anyone's expectations, was able to achieve sixth place whilst having to offload so many players should mean that he is now receiving the sort of backing that other clubs appear to be in the position to offer their managers. Instead it appears Mr Ellis feels better qualified than our manager to judge the potential of our youth players and sees them as an excuse not to invest like our competitors have.

Our worry, as shareholders, is the Boards inability to provide the correct balance in order to achieve decent business results. We are now in a position where we have reduced our squad to the bare bones, thus reducing the wage burden, and yet have still not been able to register a profit. All this whilst making the stated target of 4th next season an impossible task for the manager.

Mr Ellis has repeatedly failed to make the correct business decisions in order to bring stability and success to Aston Villa. Aston Villa Shareholders Association and Villa Fans Combined have taken positive action - news of which will be released shortly.

ENDS


Contacts:
info@villafc.com
enquiries@sharevilla.co.uk
www.sharevilla.co.uk


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Reaction from the first VFC meeting:
Paul's response: Remember the day - the 24th of May.

Shareholders Association Press Releases:
10th May 2004: Doug in disrepute
5th May 2004: Shareholders Association Appointments

Previous VFC Press Releases:
17th June 2004: Doug it's not working.
18th May 2004: DOL - Thanks. HDE - No thank you...
6th April 2004: Nice to see you Bruce?
25th March 2004: Doug Rejects Salvation as Opportunity Knocks
16th February 2004: Doug Running Scared
30th January 2004: Money to burn???
9th January 2004: Birthday Wishes
3rd December 2003: Ellis In Blunderland
25th November 2003: Ellis, we're coming
20th November 2003: Situation Vacant
11th November 2003: Time for Action
27th October 2003: The Decline Deepens
9th September 2003: When VFC met Doug
9th August 2003: Open Season
1st August 2003: Annual Results - Hang Your Heads In Shame!!!
27th July 2003: Sell, Sell, Bye Bye - Is there a takeover in the wings?
11th July 2003: Football Fans Census - Villa Fans Survey
26th June 2003: Second Rally - The Hodgson Report
18th June 2003: Fans Testimonial for Ian Taylor and Alan Wright
6th June 2003: Second meeting announced.
20th May 2003: New Manager, same core problems.
20th May 2003: Rally 24th May - Update.
18th May 2003: Potential investors identifed - Report commissioned.
14th May 2003: GT Resigns. The Board Must Go Now.
12th May 2003: Another wasted season, another opportunity missed.
4th May 2003: VFC Update - The right moment?
10th April 2003: Treffick Shareholding, Uncertainty and the Fear.
4th April 2003: Club for Sale - Time For Change.

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